The Chefie App offers a convenient food delivery service tailored for office workers in Thailand, aged 25-35, who often struggle to find affordable, healthy meals near their offices. With crowded restaurants and limited options, Chefie provides a solution by offering two meal sets, each consisting of a starter, main course, and dessert. Meals are non-customizable, but users can view nutritional information for each set.
Users can subscribe to a weekly or monthly plan, with a discount available for monthly subscribers. Priced at 150 THB per meal, the service is available on weekdays, with orders delivered directly to the office between 8:30 AM and 12:00 PM. Orders must be placed or changed at least 24 hours in advance, and users can pre-select meals for the upcoming week by Sunday night.
4 days
UX/UI, Brand concept, Illustration
Before diving deep into the project, I spent a few hours investigating a few competitors and meal delivery subscription models that I wasn’t familiar with.
I discovered some good implementations that I can learn from and also identified areas that need improvement and should be taken into consideration.
Given the limited time I have, I quickly sketched some paper wireframes of the main screens and then jumped right into the visual design and hi-fi mockups on Figma.
